After closing on XANT in August 2021, Aurea announced their intention to rebrand the company to InsideSales to its current customers based on the heritage, trustworthiness and success of the original brand. InsideSales is now a critical pillar in Aurea’s future of commerce solutions portfolio, helping to create B2C-like buying experiences for B2B transactions.

“InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton. “Over the course of 15 years — from 2004 to 2019 — it became one of the most recognizable brands in the industry. We’re excited to honor that track record of success, innovation and commitment to improving how B2B enterprises sell to each other by restoring the classic InsideSales.com brand name immediately.”

Aurea purchased XANT, once valued at a peak of nearly $2 billion, on their quest to create B2C-like buying experiences for B2B transactions. Products like PlayBooks — which optimizes sales representative contact rates through powerful AI — are now critical components of Aurea’s Future of Commerce library.

The library includes more than a dozen software solutions like InsideSales, Infer, and FirstRain, enabling B2B salespeople and marketers to target and engage prospects across the entire sales and marketing funnel more intelligently. InsideSales technology will help bridge the all-important gap between marketing and sales engagement — the initial prospect contact.

As part of the rebrand, the XANT.ai domain and website will be retired in favor of an updated experience at https://www.insidesales.com.

As part of the Playbooks Buyer Intelligence suite, PeopleFinder identifies individuals who may be part of the buying group, contacts that hold similar positions or were involved in similar deals, their influence and role in an account, and other relevant insights. It then provides verified recommendations from those insights, even if the contacts are not in the reps’ CRM.

Buyer Intelligence has long been a cutting-edge differentiator for XANT. It uses insights from all interactions on the platform to build comprehensive buyer profiles. Insights are then verified with third-party data, anonymized, and encrypted to preserve personal information.

“PeopleFinder saves reps from wasting valuable selling time looking for prospects or targeting the wrong ones,” says Chris Harrington, CEO of XANT. “A rep can log on and immediately get contacts recommended that are relevant to their most recent targeting, additional members of the buying committee, or existing contracts that are up for renewal. No time is wasted, they just go straight to selling.”

“We saw a need in the sales industry to connect reps to buyers faster,” comments Mark Littlefield, VP of Product Management at XANT. “PeopleFinder automatically gives reps new contacts regularly right in their Playbooks menu. They can immediately have the contacts’ name, title, account, company, role in the buying committee, and any phone number or email connected with that contact before them. No more wasted time, just connecting with prospects. It’s a massive time-saver for reps.”

Find more information on PeopleFinder and Playbooks here.

Sales leaders can now utilize Playbooks to ensure teams are in alignment with compliance restrictions and following best practices. Create customizable preset guidelines that adhere to regional restrictions and prevent reps from going rogue. These features include:

Call Compliance

• Configuration with regional call recording and monitoring restrictions 
• Local call restrictions configuration (i.e. designate when calls can be made by area code according to local regulations)
• Call recording access restrictions (i.e. designate who can access certain call recordings)
• Dynamic call record pausing (i.e. event-based, as when someone provides credit card info)
• Do not call restrictions configuration 
• Over-dial prevention 

Email Compliance

• Email opt-out configuration 
• Email sync blacklisting 
• Embedded email opt-out enabled 
• Invalid email address detection 
• Locked email templates 

Workflow Compliance

• Workflow priority enforcement (i.e. enforce adherence to an established priority order for records to be worked)
• Workflow skip  and adherence reporting 

CRM Compliance

• CRM merge field limits
• User data access controls (i.e. configure which fields are available and shared)
• CRM sync logging and customizable sync controls (i.e. detailed activity logs, with CRM sync configuration)

“The largest enterprises are taking on the massive digital transformation. At XANT, we know you can’t afford to ignore compliance. More information is at risk, and more measures need to be taken to protect it,” says Chris Harrington, XANT CEO. “We built Playbooks to enable salespeople to do their jobs and to do them in a better, safer, more efficient way. These features help to make that goal a reality.”

Learn more about XANT’s new compliance features and how to utilize them here.

See the full list of XANT’s compliance features here.

“Through this truly unparalleled year of drastic change, every aspect of life has been touched; where we work, how we work, how we gather, how we travel, where we travel and the list can go on. Truly the profession of both buying and selling will forever be altered. We are proud to provide our Playbooks platform to enable customers to be successful no matter where they are working from. It is an incredible honor to be recognized by G2 and our users in so many categories,” said Chris Harrington, XANT CEO. “With the ongoing remote work environment and a new digitally run sales landscape, we are committed to providing solutions that propel sales professionals into the future. Sales is not going back, and neither is XANT.” 

XANT earned rankings in the following categories:

• Top 100 Software Products
• Top 100 Highest Satisfaction
• Top 50 Sales Products
• Top 50 Enterprise Products
• Top 50 Mid-Market Products

G2 CEO Godard Abel explains, “This isn’t a subjective list based on a few peoples’ opinions. With the highest traffic and engagement, largest selection of product and services, and highest quality data, G2 analyzes more than 4 million data points to determine which products and companies make the list.”

All scores are calculated using G2’s algorithm, which can be found here.

Find more information on XANT and how it compares to other top sales engagement software according to customer reviews and G2 analysis here.

SILICON SLOPES, Utah, Feb. 27, 2020 — Today, at its inaugural NEXT 2020 conference, revenue acceleration cloud company XANT announced the industry’s first fully mobile sales engagement solution of its kind: Playbooks Mobile. Building on the XANT flagship product Playbooks, this innovative mobile experience provides sales reps all the proprietary buyer intelligence benefits of the full Playbooks platform wherever they go. 

“The future of sales engagement is mobile, and our new Playbooks Mobile product provides the full power of the comprehensive XANT platform that sales reps need to successfully engage customers in the mobile form factor they use every day,” XANT CEO Chris Harrington said. “Our customers continually express the need to access engagement solutions everywhere they go and having full access at their fingertips will make a tremendous difference to sales teams.”  

Playbooks is the modern sales engagement solution that improves the productivity, visibility and effectiveness of teams by combining the best aspects of CRM and AI. Users will access Playbooks Mobile via the web browser on iOS and Android devices and is automatically optimized for mobile touchscreens providing a familiar, intuitive interface for users on-the-go. Reps can now enjoy the full Playbooks experience from a desktop computer and then seamlessly continue that experience on their mobile devices.    

Playbooks guides sales representatives to focus on the accounts, people, leads, and opportunities that actually build pipeline and generate revenue. It does this by prioritizing daily tasks and plays for sales teams leveraging the XANT exclusive buyer intelligence from more than 10 billion sales interactions. 

“XANT helps accelerate our revenue by combining their AI-enabled modern sales engagement platform with our CRM data. Bringing that power to an optimized mobile experience will turbocharge our sales teams on the go,” said Lori Harmon, Vice President Worldwide Virtual Sales, NetApp. “We already love the productivity and visibility improvements Playbooks gives us, and we’re excited to provide our teams with this innovative mobile experience.” 

XANT Playbooks is the #1 enterprise sales engagement platform according to user reviews on software review source G2.com, achieving higher scores than every other sales acceleration vendor in the market across categories of Ease of Use, Ease of Setup, Ease of Doing Business With, Quality of Support, and nearly every other measure.  

Learn more by joining our live webinar:

About XANT 

XANT helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud uses Real Data powered by AI—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Intrado and Ten-X rely on XANT for measurable revenue lift and real results. 

XANT – Pioneering the future of growth. http://XANT.ai   

SILICON SLOPES, Utah, Feb. 13, 2020 /PRNewswire/ — Today, XANT announced new speakers for its inaugural NEXT 2020 Revenue Acceleration conference to be held on February 25 – 28, 2020 at The Grand America Hotel located in downtown Salt Lake City, Utah. The conference will feature prolific speakers from the world’s most successful enterprise brands and provide attendees with decades worth of valuable revenue leadership experience.

“The world of B2B selling has never been more challenging; buyers today have so much information at their disposal about your company, your product, your competition–  how do you level the playing field?” said Chris Harrington, CEO of XANT. “At NEXT 2020, we’re fortunate to have amazing thought leaders and sales experts share their unique experiences and vast expertise with our attendees.”

One of the headliners of the conference is Lori Harmon, Vice President of worldwide virtual sales at NetApp. Lori will share insights into how she led a global digital and data transformation at NetApp to achieve market dominance. Her experience will give attendees practical lessons on how to navigate the changing landscape of sales and revenue generation.  Attendees will also hear from industry thought leaders and experts, like Carrie Johnson, Chief Research Officer at Forrester, who will unveil cutting edge research and insights into B2B buying trends, and how organizations can align their efforts to changing buyer behaviors.

Innovative and experienced sales leaders will be sharing how organizations can align their efforts to the evolving industry dynamics.  “I’m thrilled to be speaking at NEXT 2020, where revenue leaders from all industries will come together to discuss strategy, new technologies and keys to winning in today’s fast-paced market,” said Mario Martinez Jr., CEO and Founder at Vengreso. “I’m looking forward to the engaging conversations and new perspectives that are sure to stem from the event.”

Other speakers that have been added to the NEXT 2020 lineup include:

• Heather Zynczak, Chief Marketing Officer at Pluralsight
• Sara Jones, CEO of InclusionPro
• Barry Rhein, Sales Transformation Expert
• Rob Jeppsen, CEO and Founder of Xvoyant
• Steve Schlabs, VP of Sales at Vlocity
• Jon Bennion, VP of Sales at NP Accel

Register for NEXT 2020 and get up-to-date information on the agenda and content all found on the event website at https://www.insidesales.com/next2020/.

About XANT
XANT helps enterprise customers connect their sellers to buyers faster so they can accelerate revenue growth. With the industry-leading Intelligent Sales Engagement Platform, Playbooks, customers are able to improve the productivity of their teams, drive greater visibility into performance, and prioritize activities with buyers to make reps more effective sellers. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Intrado, and Ten-X rely on XANT for measurable revenue lift and real results.

XANT – Pioneering the future of growth.http://XANT.ai

SILICON SLOPES, Utah, Jan. 29, 2020 /PRNewswire/ — XANT, the revenue acceleration cloud platform, today announced that Susan Bennett, the original voice of the Apple’s Virtual Assistant AI service Siri, will be delivering the keynote address during the inaugural XANT NEXT 2020 conference. The event will bring together customers, thought leaders and industry experts in the XANT network to discuss and further the development of AI within the world of sales and marketing.

Bennett’s career began as a voice-over artist for prolific companies such as Delta Air Lines, Ford, Coca-Cola, McDonalds, The Home Depot, Visa and Cartoon Network. In June 2005, Susan was approached by ScanSoft looking for someone to be the voice for a database project involving speech construction. She spent the entire month of July in a recording booth, and the recordings from her session were used to create Apple’s Siri. Through her voice, Apple’s Siri became one of the first and most ubiquitous AI systems that began to build a human connection and a human-robot interface with whom individuals actually wanted to use and interact.

Bennett’s keynote will be a highly entertaining and informational session as she shares her experience as “the first voice” of AI and being at the forefront of technology that has forever changed our personal & professional lives.

Other speakers that have been added to the NEXT 2020 lineup include:

• Heather Zynczak, CMO at Pluralsight
• Sara Jones, CEO at InclusionPro and co-founder of Women Tech Council (WTC)
• Jon Bennion, VP Sales at NP Accel
• Trey McCall, VP of Growth at PingIdentity
• James English, Head of Inside Sales at Pattern

Additional speakers and organizations, as well as sponsors, will be announced during the next several weeks. Up-to-date information on the agenda and participants can be found on the event website at https://www.insidesales.com/next2020/.

NEXT 2020 will take place at The Grand America Hotel located in downtown Salt Lake City, Utah from February 25 to February 28, 2020. To register for NEXT 2020, visit https://www.insidesales.com/next2020/.

About XANT
XANT helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud uses Real Data powered by AI—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Intrado, and Ten-X rely on XANT for measurable revenue lift and real results.

XANT – Pioneering the future of growth. http://XANT.ai

SILICON SLOPES, Utah, Jan. 15, 2020 /PRNewswire/ — XANT, the revenue acceleration cloud platform, today announced the speaker lineup at the company’s inaugural NEXT 2020 conference. The event will bring together customers, thought leaders and industry experts in the XANT network in order to provide attendees new insights, valuable connections and unique experiences all within the world of sales and marketing.

Throughout the conference, attendees will hear from industry thought leaders who will discuss the future of selling and how the combination of AI and CRM driven by the right data is making it easier for sales teams to close more deals faster. The current roster of speakers attending NEXT 2020 includes:

• Susan Bennett – Best known as the original voice of Siri. Susan’s involvement as the voice for a database project involving speech construction, led to her becoming one of the most recognizable voices today paving the future for AI as we know it.
• Carrie Johnson – Chief Research Officer at Forrester where she leads a global research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients win, serve and retain customers.
• Lori Harmon – Vice President of Worldwide Virtual Sales at NetApp – a strategic leader who helps customers maximize their return, drives sales innovation, and empowers teams in a digital era.
• Greg McKeown – Author of The New York Times Bestseller, Essentialism: the Disciplined Pursuit of Less. Greg was recently named a Young Global Leader by the World Economic Forum.
• Frank Cespedes – Senior Harvard lecturer in the Entrepreneurial Management Unit and author of “Aligning Strategy and Sales.”
• Rob Jeppsen – Founder and CEO of Xvoyant, the world’s #1 sales improvement platform and expert on solving the sales leadership crisis.
• Katie McKay – Global Head of Sales Enablement at John Hancock Investments, a division of Manulife, one of the world’s largest asset managers to employ a multi manager approach.
• Ashley Mattis – Senior Director, Sales Operations & Strategy at Groupon.

Additional speakers and organizations, as well as sponsors, will be announced during the next several weeks. Up-to-date information on the agenda and thought leaders presenting can be found on the conference website at https://www.insidesales.com/next2020/.

“Good sales leaders become great by learning from their peers and journeying in the direction of the latest trends and technology,” said Katie McKay, head of sales enablement and distribution strategy at John Hancock Investment Management.  “The sales world we live in is constantly changing, and we come to NEXT to stay ahead of those changes by connecting with the right people, the best practices and the latest tools needed to grow our company.”

NEXT 2020 will take place at The Grand America Hotel located in downtown Salt Lake City, Utah from February 25 to February 28, 2020. To register for NEXT 2020, visit https://www.insidesales.com/next2020/.

About XANT
XANT helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud uses Real Data powered by AI—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Intrado, and Ten-X rely on XANT for measurable revenue lift and real results.

XANT – Pioneering the future of growth. http://XANT.ai

The 22nd Annual Needham Growth Conference (NGC) provides institutional, private equity and venture capital investors with access to approximately 340 growth companies from a broad range of industries including communications & enterprise infrastructure; healthcare; industrial technology; Internet, entertainment & consumer; semiconductors & semiconductor equipment; and software & services. In addition to presentations by senior executives, NGC features keynote speakers and a variety of panels discussing critical topics that will impact technology markets in 2020 and beyond.

“We are thrilled to be attending Needham’s Annual Growth Conference with so many other exciting companies,” said XANT CEO Chris Harrington. “It is a great opportunity for us to talk about the future of sales to some of the fastest-growing companies across the country.”

About XANT

XANT helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud uses Real Data powered by AI—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Intrado, and Ten-X rely on XANT for measurable revenue lift and real results.

XANT – Pioneering the future of growth. http://XANT.ai